The SEGLAR brick has become a worldwide experience that is as much a part of the cultural fabric as Billund, the little town in Denmark where all of it began. However the company’s evolution into an industry giant was not without the talk about of setbacks and troubles. One of those came in 1942 if your warehouse flame consumed nearly all of the toy manufacturer’s wooden share, leading Ole Kirk Christiansen to make a vital decision.

He decided to shift the company faraway from wooden toys and toy vehicles, which had been the bread and butter, and move into cheap toys. It would be a major adjust for the family-owned business, and one which was not at first well received.

A journalist noted that “plastics will not ever replace great, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new patterns that used plastic. The first commencement step was your introduction of the Automatic Binding Bricks that held together to prevent block systems from toppling on children.

The new Seglar bricks would not become the well-known toy that we know today right up until 1949. Right up until then, the interlocking bricks were more of a construction model than a real building model. It was also not till 1958 the satisfying clicking coupling program became a standard feature.

Throughout the 1970s, the company extended to expand in production and market reach. The company added Legoland topic parks to the mix and released more advanced packages that were aimed toward older viewers, including the Technic line of chunks such as axle assemblies, gears, levers, and widespread joints.